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Stony Brook University

Marketing

A guide to resources for students in marketing courses at the College of Business.

Online Dictionaries: Subject Specific

This is a select list of titles. Search the library catalog for more titles.

Online Encyclopedias: Subject Specific

This is a select list of titles. Search the library catalog for more titles.

Encyclopedia of Major Marketing Campaigns

Encyclopedia of Major Marketing Campaigns, Volume 2 by Thomas Riggs (Editor)
Call Number: eBook
ISBN: 0787673560
Publication Date: 2006-12-12

Business Plan Handbooks

Business Plans Handbook. Volume 12: A Compilation of Actual Business Plans Developed by Small Businesses Throughout North America
Volumes 1 - 11 also available online. Search STARS, the library catalog, using the search box below to access additional volumes.

Last Updated: Feb 3, 2021 1:09 PM
URL: https://guides.library.stonybrook.edu/marketing
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Subjects: Business

Tags: advertising, bus 358, business, customer demographics, market research, marketing, polling