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A guide to resources for students in marketing courses at the College of Business.
Articles, special reports, interviews, new products and services, and marketing news on all aspects of financial marketing for executives of commercial banks, credit unions, mutual savings banks, trust companies and savings and loans.
Categorizes consumer marketing activities into 48 topics, providing current market research and statistics, spending estimates, an analysis of effectiveness and discussions of trends for each. Available 2009-2010.
An international, double-blind peer-reviewed, open-access journal for high-quality research in various aspects of marketing management and strategy, such as marketing research, market segmentation, positioning, pricing, relationship marketing, business marketing, social marketing, internet marketing, advertising, branding, customer service, customer behavior analysis.
A catalyst for helping shape the issues and ideas associated with the emerging interactive/electronic commercial environment, while elevating the level of research conducted around more traditional direct marketing concerns.
Academic. Written for technically oriented professional market researchers and academicians. Articles cover concepts, methods, & applications of marketing research, as well as reviews and comments relating to the research industry and its practices.
Academic Journal. For students & practitioners of marketing; provides clear, well written & authoritative discussions & reviews of current issues, with regular features on theory, practice, hot topics, research methods, data analysis & skills & professional development.