Marketing

Articles, special reports, interviews, new products and services, and marketing news on all aspects of financial marketing for executives of commercial banks, credit unions, mutual savings banks, trust companies and savings and loans.

Presents theoretical and empirical works in marketing.

Articles, special reports, interviews, business profiles, sales tips and timely news of note for those involved in marketing and communications in agribusiness.

Categorizes consumer marketing activities into 48 topics, providing current market research and statistics, spending estimates, an analysis of effectiveness and discussions of trends for each. Available 2009-2010.

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A journal of medical economics and health care.

Discusses advertising and promotion management, business information systems, direct marketing, marketing research, operations research and statistics and technology innovation.

Covers market segmentation, culture change, competitor, product & pricing strategies, customer relationship management, direct & multi-channel marketing, social media strategy, marketing education, legal compliance, etc.

Contains theoretical and empirical articles in management, marketing, and related fields.

An international, double-blind peer-reviewed, open-access journal for high-quality research in various aspects of marketing management and strategy, such as marketing research, market segmentation, positioning, pricing, relationship marketing, business marketing, social marketing, internet marketing, advertising, branding, customer service, customer behavior analysis.

Provides a medium for academics, students and industry professionals from around the world to share their insights and research on how the mobile channel can be effectively used for marketing.

Peer-reviewed research on marketing for the not-for-profit sector.

06/01/1997 to Present

1974 to 2004

Provides systematic, comprehensive coverage of the latest techniques, ideas and developments in data sourcing.

Devoted to high quality research that develops empirical generalisations related to marketing , consumer behavior, and strategy.

A catalyst for helping shape the issues and ideas associated with the emerging interactive/electronic commercial environment, while elevating the level of research conducted around more traditional direct marketing concerns.

Publishes articles aimed at both practitioner and educator audiences covering international marketing practice and theory through original research articles, executive insights, and book reviews.

Publishes articles selected by blind review judged on their contributions to the advancement of the science and/or practice of marketing that provide new insights, new ideas or new empirical results.

Academic. Written for technically oriented professional market researchers and academicians. Articles cover concepts, methods, & applications of marketing research, as well as reviews and comments relating to the research industry and its practices.

Academic. Contains articles addressing contemporary marketing issues.

Academic Journal.

Trade Publication. Presents stories across the whole industry as well as the major media, branding, direct marketing & retail sectors.

Trade Publication. Publishes articles, interviews, commentary and news of note on marketing aimed at members of the American Marketing Association.

Academic. Publishes articles on software reviews, new management tools, legislative issues regarding marketing, research methods and new marketing technologies.

Academic Journal. For students & practitioners of marketing; provides clear, well written & authoritative discussions & reviews of current issues, with regular features on theory, practice, hot topics, research methods, data analysis & skills & professional development.

Academic Journal. Research articles involving the confluence of the organization, customers and the marketplace.

Academic. Publishes original research and review articles dealing with the application of psychological theories and techniques to marketing.