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Stony Brook University

Marketing

A guide to resources for students in marketing courses at the College of Business.

Databases for Marketing Information

Databases are collections of online information (articles, both scholarly and popular, books, conference proceedings, company information, etc.) organized for easy keyword, subject, author and other types of searching. The databases below are good places to find articles and reports on marketing topics.

Polling/Survey Questions

Check these databases for sample questions from Gallup and other surveys.

Finding Customer Demographics Using Mintel

Use the Mintel database to find marketing information and customer demographics.

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