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Stony Brook University

Marketing

A guide to resources for students in marketing courses at the College of Business.

Where To Start?

The purpose of this guide is to help students find appropriate materials for BUS 358 and other marketing courses.

Use the tabs above to navigate the site:

  • Where Can I Find ...? Start here if you are lost. A "cheat sheet" to figure out where to look for the type of information you need.
  • Find Company Information/Databases - Where to look for marketing demographics (MINTEL), articles, polling questions, and other marketing information. Provides a list of suggested databases.
  • Marketing Journals - Find online and print journals.
  • Reference - Find online and print reference materials.
  • Websites - Link to organizations, statistics and other websites.
  • Research Tutorials - Interactive and video tutorials to help you with your research.
  • Citation/Plagiarism - Find out about tools and sites that offer help with handling citation and how to cite Mintel reports in MLA . The College of Business takes plagiarism seriously. Make sure your understand their expectations before you start an assignment.

SPSS

SPSS is available through the Virtual Sinc Site.

Finding Customer Demographics Using Mintel

Use the Mintel database to find marketing information and customer demographics.

Helpful Videos: