Research & Subject Guides: Podcasting: Research on Podcasting

Research

Research on podcasting continues to grow, covering everything from user surveys to ad spending to academic studies.

Edison Research
The longest-running survey of podcast usage.
IAB Podcast Ad Revenue Study
Nielsen
Reports with data and analytics covering a range of digital media and related topics.
Pew Research Center
Includes a variety of research reports relevant to podcasting, from technology to social trends and media and news producers.