The purpose of this guide is to help students find appropriate materials for BUS 358 and other marketing courses.
Use the tabs above to navigate the site:
Get basic company information including description, history, financials (balance sheet, cash flow, income statement), competitors list, competitive landscape. Download a customized company report.
Provides a variety of reports including SWOT, industry, and market reports.
Provides consumer demographic and other market segmentation information.
Provides free, online access to fulltext articles from the New York Times and other newspapers.
Use the Mintel database to find marketing information and customer demographics.
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