BUS 115: Introduction to Business: Marketing

• Have you seen any of your company's ads on TV?
• Have you seen any of their ads on the Internet?
• Does your company have a YouTube channel?
• Do they have a Facebook page or a Twitter account?
• Stop in the Central Reading Room in the Melville Library and page through magazines to see if your company has placed any ads.
• Check the company website for information.
• Search for articles in newspapers and trade journals to see if you can dig up information on your company's marketing campaigns.
• Business Source Complete and Business & Company Resource Center are good databases to find articles from trade journals. See the Business Research Databases tab for links and more information.

This is an example of the type of data that is available from Mintel. This table provides a breakdown of computer ownership by gender, age, and household income.

Use the Mintel database to find marketing information and customer demographics.

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